Ivan Palmer
Cofounder
Ivan is physician with a degree from ESC Tours School of Business and Management.
He started his career at Abbott, first in France and then in Turkey. This experience enabled Ivan to acquire a cutting-edge expertise in designing innovative marketing approaches and performance tracking tools.
In 2004, Ivan was appointed Marketing Vice President at AstraZeneca France. While being responsible for the launch of major blockbusters in France (Nexium, Symbicort, and Crestor), Ivan understood the unexploited potential of established products and how CRM and non-sales force promotional activities could be leveraged to fulfil this potential.
Gilles Elalouf
Cofounder
Gilles holds degrees from École Polytechnique, Telecom ParisTech, and Harvard Business School.
After working as a manager at Boston Consulting Group, Gilles became Interactive Strategy Director at Publicis Groupe. There, he spent 10 years contributing to the development of digital communication. Among other achievements, he re-launched Melody Healthcare, a digital agency dedicated to the Pharma industry, and made it the leading player in its field in just 3 years.
